Novel Labs is a web3 production studio that builds story-driven IP with NFTs and community. 

Creators of the Mutant Cartel World, the Mutant Hound collections and the web3 world builder and social trading game, Serum City.

Founded in December 2021. Further information on enquiry.

The Mutant Cartel is the first world launched by Novel Labs. 

Independently built as the storytelling layer to expand the Mutant Ape Yacht Club (MAYC). 

Launched as a Discord community in September 2021, the Mutant Cartel has become the largest independent gathering of Mutant Ape collectors outside of Yuga Labs and has provided fertile ground for them to create with their IP.

Mutant Hounds are the first characters to be introduced to the Mutant Cartel World and are a deflationary collection of 10,000 unique NFTs.

Employing a unique minting experience to retrieve the Mutant Hounds and successive burning mechanics and experiences to evolve the collection into Mutant Hounds: Fusion. 

Despite turbulent market conditions, the collection sold out before public sale in December 2022, and generated more than 20,000 ETH (~$40m) in secondary market sales in H1 2023.

A 10,000 collection of Ordinal art that immortalises the story of the Mutant Hounds as digital artefacts.

MHI uses special sats and technical frontiers as a medium for storytelling. It bridges chains, expands existing trait IP, uses historically and narratively aligned sats as canvases, and leverages reinscription for delayed reveals and evolutions in the wider story of the Mutant Cartel World. Employed a custom-built mint and inscription journey, with several technical firsts for the space.

The Embassy is a 350-year-old Finca that’s been thoughtfully restored with healing in mind. A luxury retreat reserved for holders of Novel Labs and Yuga Labs assets that want to decompress and touch grass.

A seasonal clubhouse for the Travelling Ape that aims to connect digital communities with unforgettable IRL experiences.

Serum City is a seasonal web3 city-builder and social-trading game developed in partnership with Faraway.

Set in the Mutant Cartel World, this lore-rich environment unpacks the developing storylines of the MCW, features community-owned characters and establishes corridors to the wider ecosystem of communities in web3.

We like to degen, but companies should set a standard. It’s part of the very fabric of Novel Labs and forms part of our overarching mission to “Be Better”.

Through our brands, community, and ecosystem, we are deeply engaged in positive social impact and ventures that make the world a little bit better.